What if I told you that you will be opening up a fitness studio but that there will be 10-15 other competitors within a 2 mile radius? In this episode, Owner Marc Arnberg and Head Trainers Ally and Sam of F45 Dix Hills in NY talk about why they are able to thrive in that very environment. Where most people fear the competition, Marc and the crew welcome it.
Nothing beats a great experience when it comes to your first workout in a new fitness facility explains Marc Arnberg, Owner of F45 Training in Dix Hills, NY. With so many other competitors on the same road as his studio, he really prides himself on creating an inclusive experience with great staff communication. Ally and Sam, Head Trainers, not only make it a point to know everybody's name but all the members know their names as well. That says a lot when you have multiple classes per day and over 300 members.
Marc explains that although doing a comprehensive SWOT analysis is essential when first coming into the market, it is important not to compromise membership pricing for fear of other competitors. Understanding your own value as to what you offer far outweighs what your competition is doing. If you truly believe in your product, then the overall customer experience is the most important aspect to separate you from everyone else. Lowering your price just serves to de-value your brand.