When it comes to generating leads in the fitness industry, the most cost effective way to do it is through the use of social media platforms. There are, however, some key strategies in order to be successful at it. In this episode I discuss 3 key areas when it comes to marketing through social platforms- content, consistency and the use of captions.
✅ Generating fitness leads using platforms like Facebook, Instagram and LinkedIn ~~~~~~~~~~~~~~~~~ Many fitness brands have migrated away from hiring big marketing companies to build their brand. Instead, they use social media like Instagram, Facebook and even LinkedIn. There are, however, ways to maximize your messaging when using these platforms. Here are some key strategies to generate fitness leads using social media.
1. CONTENT: we all know content is King but it is the right kind of content. In fact, you need to answer one fundamental question when creating your content. Why should someone purchase your product or service. The answer should revolve around a customers fitness goals. After all, someone joins a gym because they want to reach their goal so that has to be in your messaging. This along with a clear call to action is how you engage people more often.
2. CONSISTENCY: if you do not create consistent content then what effect will it really have? You should at least be boosting one post per week to try and generate leads. Create a schedule each week so you know exactly how to formulate your content and then consistency will take care of itself.
3. CAPTIONS: a video that has captions are 70% more likely to be viewed and yet this is rarely done. There are some simple websites like www.rev.com that will create captions for a video for you to post. Engaging more people through captions is a great way to generate leads.
Caption website: www.rev.com
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