Rep It Up

HOW TO CRUSH YOUR PRE-SALE with Ben Ludwig

Episode Summary

In this weeks episode we talk with Ben Ludwig and tips on how to effectively crush your pre-sale gym opening. Ben has been fortunate to contribute to some of the biggest fitness business publications, acts as the subject matter expert for Fitness Revolution, sits on the advisory board for International Strength training Organization and is the Growth Pastor for CrosspointNow Network serving Churches all around Kansas.

Episode Notes

Ben Ludwig is no stranger to success.  he recently grand opened a Kansas gym and had over 100 members workout on day 1.  The question is how do you effectively build your brand to open with success.  Ben believes in accomplishing 3 keys in your pre-sale.

1.  Member Experience- first and foremost putting yourself in the shoes of a member.  Speaking with them initially about their goals and empowering them to talk about how they would feel reaching them.
2.  Inclusivity- keeping members engaged through various touch points along the way of a members lifecycle.
3.  Community-reaching out to your surrounding community and ask how you might be able to help them vs. what you want to give them (i.e. free passes).

By having a strategy around these 3 pillars, it will create value, as Ben states, when it comes time to offer them a membership.  Greater value means greater buy in from a customer.  At the end of the day, Ben challenges people to think more about the customer side of the business rather than how great a place you have to offer.