Have you ever wondered what the best way to market your fitness brand is? In this episode, Marketing Director Joel Greiner, explains how to use the 5 stages of customer awareness and its effect on a potential sale. Instead of focusing on a sale, Joel talks about how to focus on a problem that a customer has and what the solution might be.
Learning the 5 stages of customer awareness is the key to understanding a customer.
Stage 1: Unaware of the product
Stage 2: Pain aware- you know you have a problem but unsure how to fix it
Stage 3: Solution aware- you know the solution but not ready to take action
Stage 4: Product aware- you know the product but are shopping around
Stage 5: Most aware. It is here where you are an advocate of the brand
Once you understand where a customer sits in one of these stages, it becomes easier to tailor your marketing to them.