Rep It Up

REP IT UP IN 60 SEC.: BOUTIQUE VS. BIG BOX GYMS

Episode Summary

40% of the fitness industry market share is coming from 18-42 year olds. Whre are they going...Boutique Fitness Studios

Episode Notes

There has been much said about the competition between big box gyms and smaller boutique fitness studios.  There are 2 reasons why 10-42 year olds are flocking to boutique style fitness.

1.  Scalability-for owners it is much easier to scale and tailor the needs to a group of members with a focus on program design
2. Community- nothing beats an in-person experience and boutique fitness are amongst some of the best at it.