Rep It Up

SELLING FITNESS WITHOUT SOUNDING SALESY with Val Perea

Episode Summary

With a passion for authentic connection and helping people, Val Perea is a current Sales Executive at F45 Training. At F45 Training Val shares her expertise in the fitness industry and leverages F45 Training as a vehicle to help future owners live their dreams. Her unique background is in Marketing and Strategy from Fortune 100 companies to small tech start-ups, as well as developing and facilitating the development of small business ventures. Val is all about genuinely helping others no matter what it takes.

Episode Notes

In this episode, Val talks about how the greatness in selling fitness has to be around the customer experience.  When Val talks to prospects it centers around three aspects:

1.  Authenticity- you need to really be authentic when speaking with prospects.  This means active listening, as well as, asking open-ended questions.
2.  Interest- if you do not show interest in a customers story then why would they care about what you have to sell?
3. Tactics- this has to do with understanding when is a good time to talk dollars and cents.

When you put all of these strategies together you become more relatable, as well as, the ability to build trust.  Val likes to use the quote "The power of the sales is always in the prospects hands".