Rep It Up

THE IMPORTANCE OF FITNESS CONSULTANTS with Dylan Thompson and Justin Shinn

Episode Summary

In this episode we speak with Performance Directors, Dylan Thompson and Justin Shinn, with F45 Training. F45 is amongst the largest fitness franchises in the world and Dylan and Justin are a few reasons why they have had so much success. With a combined 40 years experience with both big box and boutique fitness, they both share best practices on how to grow your fitness business.

Episode Notes

There are 3 keys to running a high performing fitness business.  Making sure you have these steps in place will help to ensure you both open with success but retain your customers over time.  

1.  Mastering the lead sales cycle-  from the minute that a lead comes in to the minute you decide to try and sell a membership to that potential member, what is your process.  One of the keys is to make sure that those initial conversations center around a customers goals.  After all, it is the reason they would want to join in the first place
2. Establishing appropriate roles and responsibilities- hiring the right staff, as well as, to make sure they have distinct roles can make or break your business.  Providing consistent coaching as it relates to sales should be a staple for your staff so they can not only feel supported but essentially it will help them to close more deals.
3. Unforgettable level of service- at the end of the day nothing beats a customer experience.  Dylan and Justin share what, how and why a customer experience is so important to both new member acquisition and retention of your customers.